I ask this question often to smaller (1-10 employees) IT Service / Managed Service Providers that I meet. The most common responses I get are around something technical like their RMM tool, DR service or how cloud services are going to revolutionize their business and their clients are going to be equally excited about the fancy new kit. The problem with that logic is that SMB’s don’t care whether you’re using one RMM or another (contrary to what some RMM sales staff would tell you.) Would you care if your car mechanic used Snap-on tools or Craftsman? I didn’t think so…
I rarely receive an answer focused on business advisory services, costs or enabling SMB’s to be successful through the usage of IT. The truly valuable deliverable of your service is the end result you provide.
In two weeks I’m headed down to Ingram Micro’s SMBA conference to teach a 4 hour course on packaging and pricing an IT service offering. So over the weekend I’ve been working on my presentation and reviewing what really is important in our world of managed services.
Read my short list of questions after the jump…
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